Born from both sides of the brief.
Foundry Three was built through experience on both sides of the table — inside property brands and within agencies. That perspective shapes how we think and how we work. We understand the pressure to make the right decisions, the need for clarity, and the importance of marketing that doesn’t just look good, but actually works.
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“Having worked as the agency, the client and the customer, we create work that goes beyond creativity to deliver real commercial impact.”
Not an agency.
A marketing partner.
We built Foundry Three to bridge the gap between good ideas and good execution. Too often in property, marketing is fragmented; strategy in one place, creative in another, delivery handled elsewhere. We work differently, taking responsibility for the full picture so nothing is lost between thinking and doing.
Our role is to make marketing feel seamless, whether we’re supporting an in-house team or acting as the marketing team ourselves.
our services
In the detail, and across the whole.
We don’t hand over assets and step away. We stay close to the work, manage delivery, and keep everything moving. From the big decisions through to the details, we make sure each part is considered in context and works as it should.
Because good marketing isn’t just about having a plan — it’s about following it through.
How we work
Our approach is grounded in three simple principles:
- Clarity first — understanding what matters before anything begins
- Design with intent — creating work that has purpose and holds together
- Where it connects — making sure the work reaches the right people and performs in the real world
We understand property
We know the pace, pressure and complexity of this industry because we’ve lived it. From house-and-land campaigns to multi-stage communities and place-led projects, we understand how product, market and buyer need to align.
That understanding informs every decision we make.
A team you can work with
We’re hands-on, considered and practical. No bloated decks, no big egos — just a team that cares about doing a good job, staying accountable, and building long-term partnerships with our clients.
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Meet the founders
Foundry Three was built to bring clarity to property marketing. With experience across both agency and client-side roles, we saw how fragmented the process had become — and built a partner that could connect strategy, creative and delivery in one place.
Chantze Baker
Chantze is a senior property marketing specialist with over 17 years’ experience across land development and home building. With a background in interior design, sales and senior marketing leadership, she brings a strong understanding of the property industry.
Her work for brands such as Metricon, Stockland, Henley Property Group, AVJennings, Landcom and WISDOM Property Group (among others) spans brand strategy and development, major project rollouts and multi-stage campaigns.
Joey Twynholm-Mason
Joey has over 14 years’ experience in agency roles across property, retail and FMCG. Her background spans client services, strategy and delivery, with senior leadership roles focused on growing and scaling agencies. She made the move from Bloom in the UK to Australia, where the business later merged with Frank digital & Jaywing AU — playing a key role in strengthening operations, refining delivery and building long-term client partnerships through that transition.
Today, her focus sits across operations, digital performance, and campaign execution. She has worked with brands including WISDOM Property Group, Investa, Asda, Anytime Fitness and PGH Bricks.
