The Heartwood
Building a new land project from strategy through to launch
The Heartwood, a joint venture project between Newquest Property and CAVI Property, engaged Foundry Three to bring their 230 lot residential land development to market from the ground up.
We developed the marketing strategy and budget, created the brand identity, designed and built the website, rolled out HubSpot CRM, managed content and property platforms, and delivered the campaign across social, paid media, signage and press from ROI, through to launch and now selling.
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• Brand Strategy & Positioning • Naming & Visual Identity • Website Design & Development • CRM Setup • Lead Generation • Sales & Display Collateral • Signage • Paid Media • SEO • Email Marketing • Brand Strategy & Positioning • Naming & Visual Identity • Website Design & Development • CRM Setup • Lead Generation • Sales & Display Collateral • Signage • Paid Media • SEO • Email Marketing • Brand Strategy & Positioning • Naming & Visual Identity • Website Design & Development • CRM Setup • Lead Generation • Sales & Display Collateral • Signage • Paid Media • SEO • Email Marketing
A complete project marketing rollout created the structure needed to launch The Heartwood properly — from brand and digital through to CRM, content and campaign activity that could support the project through every sales stage.
